Midland Alpha - Website Developers based in the Midlands The Internet for Business
Our Approach
Our designs attract maximum interest and employ Web technology most widely used by the target audience. Content, clarity, visual impact, loading time, ease of use and indexing are the essential elements of our development approach.

Content All Web site visitors are seeking information and so it is vital to make the content crystal clear, starting with the very first page. To ensure visitors find what they need, we organise the information into clearly identifiable areas.

Clarity As with other forms of communication, clarity is an essential ingredient of an effective Web site. We are experienced in designing sites which communicate clearly. When required, we can write some well-chosen words to focus your message.

Loading Time Visitors can be impatient, so to encourage full use of our sites we build in short loading times. We create pages where text displays very quickly and we carefully select and process all images to minimise the time to load each complete page.

Visual Impact With the imaginative and appropriate use of colour and graphics we create an attractive, individual appearance for each site. We can incorporate existing logos, design new ones, or reflect a complete corporate image.

Ease of Use Content, clarity, and loading times all contribute to ease of use, but the framework of a site is equally important. A suitable division into pages and consistent linking between them also help to make it easy for visitors to find the information they require.

Indexing We design your pages to maximise the number of new visitors who will locate them via search and directory computers on the Internet. In addition, we register all new Web sites with the leading general directories and search engines.

Careful implementation of all the above features gives our sites outstanding appeal and functionality. See for yourself! Visit our client sites or contact us for a demonstration.

Midland Alpha, Austin Court, 64 Walsall Road, Four Oaks, Sutton Coldfield, West Midlands B74 4QY